Advanced hybrid powertrain with a 2-motor system and a 1.5 litre VTEC Turbo
Sleek, Powerful and Hybrid, The All-New 2023 Honda Accord Is Set To Re-energize The Midsize Sedan Segment
Dubai, UAE, 15 September 2023: Al-Futtaim Trading Enterprises Honda announces the start of sale of one of its most sought-after vehicles, the Accord, whilst also marking a first hybrid (e:HEV) vehicle in Honda’s line-up across the GCC.
The all-new 2023 Honda Accord reinvigorates the midsize sedan segment with an elegant and sophisticated design and a fuel-efficient yet sporty and exhilarating driving experience. Now available in both a hybrid (e:HEV) and 1.5 Turbo engine, the Honda Accord delivers the ultimate driving experience whether buyers are looking for thrills, serenity or both. The Accord reinforces Honda’s ‘Advanced and Sporty’ brand ambition, featuring a state-of-the-art technology, unmatched driving experience and spirited on-road personality.
The Accord e:HEV invites drivers to embrace the perks of electrified motoring, including instant power delivery from a standstill. This cutting-edge self-charging hybrid generates its own electricity, eliminating the need to connect to external power sources – providing maximum energy efficiency with minimum hassle. The all-new Accord is truly the ultimate driver’s hybrid.
The Accord e:HEV grades also offer selectable drive modes, allowing drivers to tailor the driving experience based on personal preference and road conditions. By utilising the toggle switch located in the center console, the driver can effortlessly switch between four drive modes, which are Normal, Sport, Individual, and Econ.
The 2023 Accord comes standard with new and advanced active and passive safety technology to maintain its position as a safety leader, including an enhanced Honda Sensing Suite of Driver Assistive Technology. It comes equipped with the standard 8 airbags, and rear seats occupant reminder feature. An updated version of Honda’s Advanced Compatibility Engineering™ (ACE™) body structure is designed to exceed current and future crash test standards, including for oblique collisions. Intuitive technology has been smartly integrated into Accord with a focus on the driver, including a standard 10.2-inch digital instrument panel with unique display functions depending on powertrain. The multi-information display features user-selectable functions such as Honda Sensing® settings, vehicle information and more
It also features all-new elegant and sophisticated styling that further advances the new Honda design direction, with long, clean body lines and a strong, powerful front end with an upright grille and blacked out LED headlights. A longer hood and a flowing fastback roofline create a premium silhouette. Along the roof line, Accord uses laser brazing technology, eliminating the need for roof moulding for a smooth and clean roof line. Distinctive horizontal LED straight-line taillights accentuate Accord’s wide stance.
On the interior, clean surfaces, high-quality materials and upscale touches, Accord’s all-new sporty and modern interior builds on the new Honda design direction while offering class-leading passenger volume and rear seat legroom.
The Accord also offers ‘Google built-in’ feature, including functions like Google Assistant, Google Maps as well as various downloadable apps on Google Play store. Features can be accessed on an entirely new 12.3-inch color touch-screen that enables interaction with a vast number of systems and apps. Control select vehicle functions by voice with Google Assistant, get directions and live traffic updates with Google Maps, and download music, podcasts, audiobooks and more with Google Play.
The Accord e:HEV will be available in two grades. With a starting price of AED 154,900, the Accord Sport comes equipped with HEV 18” Alloy Black, Sport + Ind Drive Modes as well as Trunk Spoiler, Auto Tilt down reverse mirror, Auto retractable Mirror, Head Up Display. The top-of-the-line Accord EXL HEV, priced at 164,900, offers acoustic Glass, Memory Seat, Leather Seats, and Front Sensors.
The Accord 1.5L Turbo is available in three grades. The highly equipped LX model, starting at AED 124,900 and comes equipped as standard with Smart Entry and Remote Engine Starter, Carplay and Android Auto, Honda Sensing and a slew of additional advanced features. The EX, priced at AED 134,900, adds a 12-speaker Bose CenterPoint surround audio system, seats with 8-way power adjustment, 18” Alloy Wheels, Auto dimming rear view mirror and dual zona climate control. Finally, the top-of-the-line EXL, priced from AED 144,900, also includes Lanewatch, Memory Seats, premium leather Seats, Wireless Charger and Front and Rear Sensors.
The Accord (e:HEV and 1.5 Turbo) is available to purchase now in eight exterior colours, introducing three new captivating colours, which are Meteoroid Gray Metallic, Canyon River Blue Metallic and Urban Gray Pearl.
Customers can experience the Accord at Honda Showrooms across the UAE in Dubai Festival City, Sharjah, Ras Al Khaimah, Fujairah, Al Ain and Abu Dhabi Umm Al Nar.
About Trading Enterprises Honda
Trading Enterprises Honda, part of Al-Futtaim Automotive, is the sole UAE distributor of Honda vehicles, motorcycles, marine engines, power products, and parts. Recognized as one of the largest independent Honda distribution companies in the world, Trading Enterprises Honda is supported by an expansive network of modern showrooms, after-sales facilities, and retail Parts counters located across the UAE.
About Al-Futtaim Automotive
Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.
Operating in 10 countries across the Middle East, Asia, and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span the distribution of new and used vehicles, manufacturing, leasing, and aftersales.
Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators, and contractors alike, and strives to become the leader in tailor-made mobility solutions
About Al-Futtaim Group
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration, integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.