Skip to content
16 July، 2025
  • Twitter
  • Instagram
  • Facebook
  • LinkedIn
  • Pinteres
  • YouTube
  • tumblr
UAE DIGITAL NEWS

UAE DIGITAL NEWS

Emirates News from Dubai Global News

Primary Menu
  • Home
  • Tourism and Hotels
    • latest offer
    • Hotels and restaurants
      • International hotels and resorts
        • International hotels
        • international resorts
      • Local hotels and resorts
        • local hotels
        • local resorts
      • Restaurants
        • International restaurants
        • Local restaurants
    • travel and tourism
      • Tourism and travel news
      • Tourist destinations
        • local tourist destinations
        • International tourist destinations
  • Women and family
    • Fashion and accessories
      • Fashion
      • Accessories
    • Health and Beauty
      • family health
      • child health
      • Beauty
      • SPA
  • Various Arab news
    • Education
    • Government
    • Economy
    • Sports
    • Locals
  • Cars and electronics
    • AutoGear
    • Technology and electronics
      • Miscellaneous electronics
      • Mobiles
      • Watches
  • Community
    • community news
    • Exhibitions and conferences
      • conferences
      • Exhibitions
      • events
      • Festivals
      • Seminars
    • the biography
    • celebrities
    • Entertainment
    • night clubs
  • Culture and art
    • Art and literature
      • Arts
      • literature
      • Cinema and theater
    • Dialogues and meetings
  • Pictures and videos
  • Miscellaneous news
  • العربية
  • WAM
    • Economy
    • Sport
    • Culture
    • Latest news
    • Science and technology
    • Emirates News
    • World
Live
  • Non catigories

Plutas Trading Introduces FRAME®, the Advanced Mediterranean Pro-Ageing Solutions to the Middle East

UAEDN 22 March، 2022

Misula Cosmetics, fusing the UNESCO-recognized Mediterranean diet and lifestyle, with decades of scientific and technological research, brings a Mediterranean oasis to the Middle East via its Italian luxury dermocosmetics

Dubai, United Arab Emirates

Plutas Trading DMCC, the exclusive partner in the UAE and the Middle East of global luxury wellness, beauty and fragrance brands, is poised to change mindsets in coping and managing one’s ageing process from anti-ageing to pro-ageing by introducing FRAME®, the first complete range of pro-ageing products and services targeting skin health, wellbeing, and longevity.

Through its participation at this year’s Professional Beauty GCC Conference and Exhibition, Plutas presented the beauty industry in the UAE and the Middle East with its first-ever glimpse of Misula and FRAME®.

As the first product born by the Misula world, FRAME® is 100% Italian and made with raw plant extracts originating from controlled supply chains within the Pollino National Park, a UNESCO World Heritage site – an area that provides locally-grown, certified plants that are local to the Mediterranean basin. Through FRAME®, the Misula brand captures the Mediterranean essence and shares it with the world in the form of award-winning pro-ageing product lines, dedicated to 360 degree beauty and wellness.

علامة بلوتاس تريدينج تطلق منتجات فريم المتطورة لحلول العناية الصحية بالبشرة في منطقة الشرق الأوسط

FRAME®’s complete range of products and services are a result of decades of expertise in the cultivation and extraction of plant-based active ingredients, as well as in the formulation of scientifically-based and technologically-advanced products manufactured in collaboration with a prestigious scientific board. Through FRAME®, the skin is able to receive the optimum benefits of active ingredients, thanks to intelligently and innovatively formulated products of superior quality that are rooted in advanced scientific and technological expertise.

“At the core of Misula and FRAME® is the principle that considers ageing not as a disease to fight against,” said Vanessa Douglas, CEO, Plutas Trading DMCC and Strategic and Exclusive Partner of FRAME® in the UAE.

“Rather, it is a stage of life in which health and beauty must be safeguarded with virtuous products, rituals and behaviors capable of combining treatment with pleasure, and stemming from the Mediterranean culture of wellbeing.

”Such concept as pro-ageing represents a pioneering approach in dealing with and managing the impact of ageing on our skin and overall wellbeing,” Vanessa added. “Shifting into a pro-ageing approach can also encourage us to adopt healthier habits, strengthen our immune systems, and prolong the length and quality of our lives. And, by combining decades of scientific research and experience with the advantages of a natural formula, which also happens to have a low impact on the environment, we are confident that FRAME® will be a brand that will be well-loved and embraced by both men and women in this region for the best and finest experiences it will bring and the impact it will have on their skin.”

What distinguishes FRAME® in the market is the brand’s choice to welcome complexities and differences and make them manageable, attempting to respond to the specific characteristics and needs of each consumer. In order to do this, FRAME® collaborates with doctors, nutritionists, biologists, neuroscientists, pharmacists, biochemists, geneticists, dermatologists, and bio-gerontologists, who work together to devise a complete program tailored to the specific needs of each individual. The excellence of FRAME®’s raw materials and formulas is just one of the aspects that contributes to defining FRAME®’s identity, which is also the result of an innate attention to the style that is part of the Italian cultural heritage.

During her presentation at the main stage of the Professional Beauty GCC exhibition held at the Festival Arena on 7 to 8 March 2022, Savannah Hillebrand, Global Brand Manager, Misula Cosmetics provided a detailed explanation behind the Misula concept.

“Misula is the brand that encompasses all our product lines and distinguishes our retail spaces,” Savannah explained.

“Just as the misula is the terracing in which medicinal plants are grown, Mìsula is the space in which we grow our ideas, product lines, and projects, both from a physical point of view and from a creative point of view. And FRAME® is the first line of products presented by the Misula world.”

Florian Suceava, Co-founder and Strategic Marketing and Business Developer, Misula Cosmetics further elaborated on the Misula concept, “Misula is expressly rooted in one of the foundational aspects of our brand: the connection to the territory in which we cultivate our raw materials and the unique nature of the raw materials that we use within our products. This includes the fact that these raw materials are local only to a very small area of the Mediterranean. The name also connects to the heritage behind our brand, born from the wisdom of the Mediterranean people and their way of life, who we have to thank not only for inspiration, but also for their knowledge of the land and of cultivation methods that operate in harmony with nature.”

Through misula, cultivation of medicinal plants and herbs, as well as vegetables and legumes, was made possible by the genial management of spring waters which, through canals and artificial ducts, irrigated the misule of the town’s inhabitants in strictly pre-established days and times. This historic practice is still alive today, as some veins of water flow – in the duct or out in the open air – following the ancient paths that have been used for centuries.

For centuries, the misule have represented an important aspect of hydrogeological preservation of the rocky ridge on which the town of Castelluccio Superiore stands; they are places that naturally lend themselves to the preservation of local biodiversity, which is crucial to the status of a UNESCO World Heritage site.

About the Author

UAEDN

Assistant_manager

Author's posts

Continue Reading

Previous: Plutas Trading, Misula and FRAME Pay Tribute to Gold Cup 2022 Dubai Open Polo Event Winners
Next: JAGGAER ESG Report Highlights its Role as an Enabler of Environmental, Social and Governance Best Practices

Related Stories

لأول مرة .. 6 محطات عالمية في الموسم الجديد لسباق زايد الخيري 2025- 2026
  • Non catigories

For the First Time: 6 Global Destinations in the New Season of the Zayed Charity Run 2025–2026

Dana Al Sadeq IRISMEDIA 15 July، 2025
بنك أبوظبي التجاري يسجل أرباحاً بمبلغ 5.942 مليار درهم قبل الضريبة عن النصف الأول من عام 2025 بارتفاع بنسبة 18% و 3.035 مليار درهم عن الربع الثاني من عام 2025 بارتفاع بنسبة 17% ويسجل أرباحاً صافية بعد الضريبة1 بمبلغ 5.014 مليار درهم عن النصف الأول من عام 2025 و 2.568 مليار درهم عن الربع الثاني من عام 2025
  • Non catigories

ADCB reports profit before tax of 5.942 bn in H1’25, up 18% YoY and 3.035 bn in Q2’25, up 17% YoY The Bank reports net profit after tax(1) of 5.014 bn in H1’25 and 2.568 bn in Q2’25

Dana Al Sadeq IRISMEDIA 15 July، 2025
“فخر الوطن”: تمكين الشباب ركيزة لاستدامة العطاء في الخطوط الأمامية
  • Non catigories

Frontline Heroes Office: Empowering Youth is the Foundation for Sustainable Giving in the Frontlines

Dana Al Sadeq IRISMEDIA 14 July، 2025

AutoGare

NIO’s Industry Leading Innovations Set New Benchmarks for Intelligent NIO’s Industry Leading Innovations Set New Benchmarks for Intelligent
  • Miscellaneous news

NIO’s Industry Leading Innovations Set New Benchmarks for Intelligent

NewsVoir 10 July، 2025
Premium Electric Mobility Abu Dhabi, United Arab Emirates NIO, a global leader in premium smart electric vehicles,...
Read More Read more about NIO’s Industry Leading Innovations Set New Benchmarks for Intelligent
Dongfeng Motors Secures Global Safety Milestone with ISO ASIL-D & AUTOSAR Certification دونغفنغ موتورز تحقّق إنجازاً عالمياً في مجال السلامة بحصولها على شهادتي ISO ASIL-D وAUTOSAR
  • AutoGear

Dongfeng Motors Secures Global Safety Milestone with ISO ASIL-D & AUTOSAR Certification

UAE Digital News 9 July، 2025
Through its official UAE distributor MAHY Khoory Automotive, Dongfeng delivers world-class vehicle safety and innovation to local...
Read More Read more about Dongfeng Motors Secures Global Safety Milestone with ISO ASIL-D & AUTOSAR Certification
Nissan hosts world premiere of all-new Patrol NISMO in the Middle East, elevating performance and passion نيسان تكشف عن الجيل الأقوى من “باترول نيسمو”انطلاقًا من الشرق الأوسط وارتقاءً بالأداء والشغف
  • AutoGear

Nissan hosts world premiere of all-new Patrol NISMO in the Middle East, elevating performance and passion

UAE Digital News 26 June، 2025
•⁠  ⁠Nissan hosts world premiere of the most powerful Patrol NISMO to date, alongside regional debut of...
Read More Read more about Nissan hosts world premiere of all-new Patrol NISMO in the Middle East, elevating performance and passion
OMODA & JAECOO Bring Next-Gen Driving to Al Wahda Mall with Immersive Pop-Up Activation أومودا” و”جايكو” تطلقان فعالية في الوحدة مول –  أبوظبي لتجربة أحدث طرازاتها
  • AutoGear

OMODA & JAECOO Bring Next-Gen Driving to Al Wahda Mall with Immersive Pop-Up Activation

UAE Digital News 19 June، 2025
GET BEHIND THE WHEEL & EXPERIENCE THE FUTURE OF DRIVING Abu Dhabi, UAE – June 2025: Automotive...
Read More Read more about OMODA & JAECOO Bring Next-Gen Driving to Al Wahda Mall with Immersive Pop-Up Activation
Largest Edition of Automechanika Riyadh Underscores the Middle East’s Position أكبر دورة من معرض أوتوميكانيكا الرياض تؤكد مكانة الشرق الأوسط كمركز عالمي للمركبات
  • Miscellaneous news

Largest Edition of Automechanika Riyadh Underscores the Middle East’s Position

NewsVoir 29 May، 2025
as a Global Automotive Hub Riyadh, United Arab Emirates Automechanika Riyadh 2025, Saudi Arabia’s leading trade show...
Read More Read more about Largest Edition of Automechanika Riyadh Underscores the Middle East’s Position
مؤسسة كأس العالم للرياضات الإلكترونية تعلن عن تعاون استراتيجي مع أمازون لتقديم تجربة ترفيه الرياضات الإلكترونية إلى عامة الجمهور 

Esports World Cup Foundation and Amazon Announce Strategic Collaboration to Bring Esports Entertainment to Mainstream Audiences 

منتجع مازاغان يدعو الضيوف لتجربة رمضانية ساحرة

Mazagan Beach & Golf Resort Invites Guests to an Enchanting Ramadan Experience

“كيرنو” تستعرض حلول الحوسبة المتقدمة بالذكاء الاصطناعي في معرض “عالم الذكاء الأصطناعي 2025” في الإمارات

Kerno to Showcase Advanced AI Computing Solutions at AI Everything 2025 in UAE

دبي تستضيف النسخة الثانية من معرض اليابان كيوتو التجاري  

Dubai set to host 2nd edition of Japan Kyoto Trade Exhibition in February      2025

تعيد خدمة “تصميم وتطوير” من دانوب هوم تعريف مشهد التصميم الداخلي

Danube Home’s Design n Develop redefines the UAE’s interior design landscape with customised solutions

You may have missed

Hikma, IFC sign 0mn deal, marking a 40-year partnership driving access to quality medicines in the MENA region
  • Miscellaneous news

Hikma, IFC sign $250mn deal, marking a 40-year partnership driving access to quality medicines in the MENA region

Karren Franco 16 July، 2025
Shapoorji Pallonji brings 158 years of luxury real estate expertise to the UAE
  • Miscellaneous news

Shapoorji Pallonji brings 158 years of luxury real estate expertise to the UAE

Karren Franco 15 July، 2025
Lincoln Rise Launches Landmark Wellness-Centric Residential Project in Dubai South
  • Miscellaneous news

Lincoln Rise Launches Landmark Wellness-Centric Residential Project in Dubai South

Karren Franco 15 July، 2025
Simplified Car Ownership for New Residents and First-Time Buyers
  • Miscellaneous news

Simplified Car Ownership for New Residents and First-Time Buyers

Karren Franco 15 July، 2025

Our Sites

(you can change from En <-> Ar from the menu)
https://www.arabiantravelsnews.com
https://www.uaedigitalnews.com
https://www.dgngate.com
https://www.dubaihospitalitynews.com
https://www.dubainewstyle.com
https://www.dubaiglobalnews.com
https://www.dubaiiconiclady.com
https://www.saudimedianews.com
https://www.dubaitechnologynews.com
https://www.saudidigitalnews.com
https://www.alriyadhdailynews.com
https://www.emiratesautonews.com
https://www.dgntv.net

  • Contact Us
  • privacy policy
  • Cookie Policy
  • Twitter
  • Instagram
  • Facebook
  • LinkedIn
  • Pinteres
  • YouTube
  • tumblr
Copyright © All rights reserved. | MoreNews by AF themes.