Dubai, United Arab Emirates
REDTAG, the region’s favourite value fashion and homeware brand, has launched its Ramadan 2022 collections, adding an aesthetic dimension to the month-long festivities. The Ramadan collection is an extension of the brand’s continued effort to bring the best of both traditional and contemporary styles. “Ramadan is the time to reflect, celebrate, give, and uphold the spirit of community. So, it is only right that our outfits, theircolors, styles and energies, reflect the essence of the festival. Therefore, we have crafted our Ramadan fashion collections using neutral palettes and pastels representing devotion, along with sophisticated evening ensembles to add a festive touch,” said Jitender Advani, Head of Buying – Apparel.
The fashion collection, which is dominated by whites, beiges, and light colours in view of the impending summer, features off-shoulder dresses with floral prints, V-neck maxi dresses in unique shades, and trendy jumpsuits that exude class. Girls can get a stylistic makeover with netted tops and classic midi dresses that are mix-and-match friendly, giving parents the creative freedom to experiment.
Boys can pull off perfect Middle Eastern outdoor wear with rugged trousers and casual shirts with eye-catching patterns. For those yearning for more poise, there are suits and bows in eccentric hues. Men, too, are spoilt for choices, with the Ramadan collection bringing casual shirts in floral, geometric, and graphic designs. The entire family can revel in top-quality footwear and fun accessories, including aviators, perfectly designed bags, stylish choker necklaces, bracelets, and leather straps.
REDTAG’s homeware collection for Ramadan adds an aesthetic dimension to Iftar feasts, by featuring ornate serving trays and exquisite ceramics, complemented by embellished cutlery that oozes luxury. The grand dinnerware offers a perfect contrast to lengthy platters that make for a mesmerizing Iftar presentation. The capsule collections include cups and saucers to display utmost tea etiquette.
“This year, REDTAG has emphasized subtleties, the little things and details that have a profound impact. Arabesque patterns across soft furnishings, throws and dinnerware, along with embroidered serviettes and napkins, balance heritage crafts with modern dining. Further, our selection of decorative knick-knacks as well asscented candles and incense sticks embody the Ramadan spirit. The homeware collection will definitely make the evening gathering of friends and family all the more special and joyous,” added Mohammed Khalid, Head of Buying – Non-Apparel.
As a popular value fashion and homeware brand, REDTAG has ensured it continues to delight its customers at every turn. Hyper-convenience services like ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’ testify to this customer-centric approach. With several first-to-market services in the Middle East, along with its tiered loyalty program – RT Rewards – which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.
For more information, and to browse through REDTAG’s latest collections, please click here.
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 200 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal‘ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards‘ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90 Percent of the company’s transactions now coming from repeat customers. REDTAG is the Retail ME award winner for the ‘Most Admired Brand Campaign of the Year’ 2021.