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14th April to 24th April 2022

Dubai, UAE, April 6, 2022: With 1 million books in its arsenal, and in strategic partnership with Dubai Culture and Arts Authority (Dubai Culture), the World’s Biggest Book Sale, the Big Bad Wolf Books, returns to Dubai after a two-year hiatus due to the Pandemic during the Holy Month of Ramadan. Starting from the 14th of April, the Book Sale will go on until the 24th of April, offering quality and amazing books with discounts from 50% – 80% off the recommended retail price.

Open daily from 10.00 a.m. to 2.00 a.m. (16 hours of book shopping haven!) for 11 consecutive days, the Book Sale will be stocked with a host of genres that are sure to have something for everyone, from kids and adults alike. And the best part is the Book Sale is free for all to enter.

Premiered in UAE for its first edition in 2018, the Big Bad Wolf Books has seen immense success in its Book Sales. Returning for its third edition during the Holy Month of Ramadan, avid readers can begin gearing up for the wide range of high-quality books that will be available.

The best chance to get their hands over favorite titles, the Book Sale is certainly not one to be missed.

For more information and updates about the Big Bad Wolf Book Sale Dubai 2022, please visit:

Facebook: http://facebook.com/bbwbooksuae

Instagram: http://www.instagram.com/bigbadwolfbooks_UAE

Hashtag: #BigBadWolfBooks

About Big Bad Wolf Books: The Big Bad Wolf Books was launched in Kuala Lumpur, Malaysia, in 2009, as the brainchild of BookXcess’ founders, Andrew Yap and Jacqueline Ng. In the founders’ words, the primary mission is to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to EVERYONE.

Known as the World’s Biggest Book Sale, the Sale is a global reading advocacy initiative that aims to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them. We believe that the more knowledge that one gains, the better equipped a person is to meet the exacting demands of today’s competitive world. Since its inception, the Big Bad Wolf Book Sale has evolved tremendously, going global and touring 34 cities in 13 countries, such as Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, the Philippines, Singapore, Sri Lanka, South Korea, Thailand, Taiwan, United Arab Emirates, including Malaysia.

About Dubai Arts & Culture Authority: On 8th March 2008, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched Dubai Culture & Arts Authority to be the custodian of Dubai’s cultural and creative sector and help define it at the local and global levels, enabling and developing these sectors to consolidate the emirate’s position as an active global centre for creativity.

Under the leadership of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture, the Authority is committed to enriching Dubai’s cultural scene based on the UAE’s heritage, and is building bridges of constructive dialogue between various cultures to enhance Dubai’s position as a global centre for culture, an incubator for creativity, and a thriving hub for talent.

The Authority is committed to preserving and celebrating Dubai’s history and highlighting its contemporary cultural and creative fabric through practicing its role as a cultural and creative sector Regulator, Planner, Enabler and Operator through a series of mega cultural initiatives, events and projects, and the various cultural and heritage assets under its remit, including the management of 6 historical destinations, 6 museums, Al Jalila Cultural Centre for Children and 8 Dubai Public Libraries.

Dubai Culture is developing regulatory frameworks for Dubai’s cultural and creative sectors based on the priorities of its strategic roadmap 2020 – 2025 and the enablers that seek to support talents and stimulate active participation from society members. The aim is to create an ecosystem that stimulates creative industries and reinforces Dubai’s position as a global cultural destination, and its cultural responsibility of safeguarding Dubai’s tangible and intangible cultural heritage.

About Dubai Production City: Launched in 2003, Dubai Production City is a world-class ecosystem for companies across media production, publishing, printing, and packaging industries.

Dubai Production City plays a key role in supporting Dubai’s vision to diversify its economy and achieve sustainable development through supporting the publishing industry through an integrated system that enables identifying best practices and access to the best talent in the region.

Dubai Production City, Dubai Media City, and Dubai Studio City are three media-focused business districts forming a complete ecosystem that is home to over 3,000 companies, 34,000 professionals, 122 television and radio channels, and 163 print and online publications.

To support entrepreneurship and attract the best talent and innovators to Dubai, in5 Media was launched in Dubai Production City to incubate, train and guide aspiring entrepreneurs to scale up commercially viable ventures. in5 Media facilitates networking, exchange of experiences and information, and access to investors. The platform also offers members creatives spaces such as editing suites, co-working creative spaces, green rooms, multimedia, and meeting rooms.