For Luxury Travelers, Exclusivity & Authenticity Are What The Gamechangers Are
28th April, Doha, Qatar: In the current times, when the world is recovering from the pandemic and the demand to travel and explore is rising exponentially, people across the globe want to travel in a way that not only takes them to unseen places but connects with their souls.
In search of something that evokes positive experiences and new discoveries; authentic travels, where age-old cultures are represented in a modern manner, are in high demand. Russian culture has a long, rich, and deep-rooted cultural history, steeped in literature, ballet, painting and classical music. There’s a certain eclecticism in the country due to its authenticity in preserving the past and embracing the future. From its colorful folk costumes to its ornate religious symbols to its world-famous museums, their historical legacy places them as one of the most authentic culturally defined destinations to visit.
Discover Moscow, the official project set by the Moscow City Tourism Committee to promote the plethora of things the city has to offer, decided to participate in the QBLT Congress that took place on the 28th of March at InterContinental Doha.
Anastasia Popova, Head of the Division for the Exhibition, Congress and Travel Trade Projects, Moscow City Tourism Committee shares what experiences these luxury travelers are seeking. She says- “Luxuries and ultra HNWI are looking for something unique and never-seen-before experiences in a very exclusive manner. For the high-end offering – exclusivity is a part of the game. Moscow in these terms is a thrilling combination of luxurious accommodation, hi-end gastronomy, friendly urban infrastructure, and unique activities, that can be hardly found elsewhere.
Through its luxurious offering in the realm of hi-end fashion and Michelin-stars cuisines, the city seamlessly combines the traditional aspects with modern amenities. Moscow has everything that a modern-day luxury traveller needs- from stunning architecture where you can find royal palaces, museums, and UNESCO heritage adventure-seekers to art and nature lovers; the city will charm you to return.”
The QBLT Congress brought together 60 of the biggest, pre-qualified outbound travel buyers of Meetings, Incentives, Luxury & Business Travel from across Qatar to meet privately sought-after destinations, Tourism Boards, Hotels & Resorts, DMCs, and other Luxury Travel suppliers from across the world in a luxury closed-door
When asked about her experience at the event, she shared “It’s our 2nd time representing Discover Moscow in a QnA event. After COVID-19, the travel and tourism industry has changed a lot. The intention of travelers has evolved, and they are looking for safety, human touch and exclusivity. It was very important for me to deal with new requests. QBLT provided us an insight on requests from agencies, and it helped us understand the market sentiments of GCC first-hand.”
Sidh NC, Director, QnA International says, “Qatar is renowned for its warm hospitality and commitment to excellence. It brings together the cosmopolitan sophistication in the Arab world and gives a chance to enjoy a rich cultural tapestry, new experiences and adventures. We aim to provide a platform which offers various opportunities for buyers and destinations representatives to connect and establish business relationships in the region.”
About QnA International: QnA International creates and delivers business learning and development exchange platforms through B2B conferences, bespoke events, and training sessions. The company also has expertise in outsourced sponsorship sales and key account management. www.qnainternational.com
About QBLT Congress 2022: The QBLT Congress will be an intensive one-day event that is guaranteed to connect you to only relevant buyers through face-to-face appointments and it’s the quality of the networking that will allow you to further build your relationship with 100% Qatari buyers. For more information visit www.maltcongress.com/QBLT