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The Middle East’s leading value fashion and homeware brand, REDTAG, has launched a loungewear collection exclusively for kids who long for comfort clothing but place equal emphasis on being trendy

September 07th, Dubai, UAE; Riyadh, KSA: REDTAG, the region’s favourite value fashion and homeware brand, has launched a loungewear collection for kids. Striking a delicate balance between style and purpose in loungewear, REDTAG’s latest collection beckons boys and girls who long for an element of trend in comfort clothing. At home, the loungewear collection brings comfort; outside, it also makes you look effortlessly fashionable.

The lines between home clothes and outdoor apparel are getting increasingly blurry, with people gravitating towards “functional fashion”. For a customer-centric brand like REDTAG, this shift called for apparel that ticks both function and fashion boxes. The kids’ loungewear is the brand’s way of catering to this need while adding to the multi-fold “value” it is known for.رد تاغ تطلق تشكيلة من الأزياء المنزلية المريحة والأنيقة للأطفال

“The market positioning as a value-fashion brand is not a one-time proposition; it’s a constant effort to enhance the offerings, based on people’s perception of what constitutes ‘value’ at that moment in time. Present-day kids and parents are more aware of trends and selective in their clothing choices. The loungewear collection is made for them, with affection and attention,” said Shehbaz Shaikh, Chief Retail Officer, REDTAG.

The loungewear offers boys lace-up hooded sweatshirts in sage greens and soothing greys, with subtle branding. For those who prefer hoodies that allow greater freedom of movement, there are half-sleeve options in trendy colours. Boys can readily get an athletic makeover with kangaroo-pocket hoodie-trouser sets in mesmerizing colours like cinnamon brown pastels. Loungewear t-shirts with large front pockets to go with matching shorts are as voguish as they are practical.

“Comforting cotton” is how you can define girls’ loungewear collection in smock-dress patterns and mellow beiges, off-whites, and creams. The trouser-top sets in tortilla brown pastel and baby blue colours are perfect for a quick stroll or activities that require supporting attire. Accessorized with a sling bag or a backpack, REDTAG loungewear is your perfect outdoor wear as well.

“One can have so many clothes and still be at a loss of what to wear at times. The objective behind our loungewear is to provide apparel that is essentially comforting and provisionally outdoor-friendly — something that can make you instantly stylish and ready. For kids who tend to go out to play in home clothes, our loungewear collection is a must-have,” added Shehbaz Shaikh.

REDTAG is also known for such hyper-convenience value propositions on the service front, through ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.


A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 200 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for the ‘Most Admired Brand Campaign of the Year’ 2021.

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