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Dubai, UAE – 20 September 2022 – Samsung Gulf Electronics launched #GalaxyFest, a new pop-store at the heart of Dubai Mall to showcase the newly launched foldable devices, the Galaxy Z Fold4 and Z Flip4. In its fourth generation, the Galaxy Z Flip4 and Galaxy Z Fold4 devices continues to break from convention to deliver new, impactful interactions that enhance everyday life.

Consumers have until September 27 to experience the features hands-on next to Samsung experts and even attend daily Galaxy Workshops to enjoy a unique user journey and avail of exclusive offers on the latest Galaxy series including the Galaxy Watch5 and Galaxy Buds 2 Pro, Watch5 Pro as well as the Galaxy S22 and Galaxy Tab 8 series at #GalaxyFest POP UP and on Samsung.com only.

From Sep 19th to September 23rd, #GalaxyFest will announce a daily competition exclusively on Virgin Radio where each day, one winner will be selected to receive a Galaxy Gift. At the end of the pop-up venture, all winners will compete for the mega winning prize, which includes the all-new Galaxy Z Fold4, Watch5 Pro and the Buds Pro2. #GalaxyFest will also host live challenges and give the audience an opportunity to win amazing Samsung products.

The Galaxy Z Flip4 is available in Bora Purple, Graphite, Pink Gold and Blue whereas the Galaxy Z Fold4 is available in Graygreen, Beige and Phantom Black. In addition to limited edition models only available in the Samsung #GalaxyFest POP UP and on Samsung.com, customers can choose over 75 different color combinations for their Galaxy Z Flip4 Bespoke Edition pushing the boundaries of customization. They can also avail of the Galaxy Z Fold4 in Burgundy, in addition to getting the Galaxy Z Fold4 1 TB and many other exclusive benefits form the POP UP store.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions.

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