EROS Group Boosts its Smart Lifestyle Appliance Category with Launch of Three New Brands in the UAE Market
Dubai, United Arab Emirates
With a renewed focus towards wellness and smart living, EROS has partnered with Vesync Co. (For Cosori and Levoit) and Dreame to exclusively distribute these popular award-winning brands in the UAE.
Eros Group’s partnership with these three new premium brands puts a spotlight on clean, healthy, sustainable, and smart living. The UAE retailer is constantly pushing boundaries to bring innovative products that help improve the lives of its customers and adapt to their needs.
Both brands offer beautifully designed products that are packed with intelligent and intuitive features for an ultimate kitchen and home performance. Vesync’s Cosori air fryers and Levoit air purifiers are award-winning and top selling brands in America due to their smart design and technology. Dreame’s products also go through stringent R&D that is led by experts in aerospace dynamics. Both Vesync’s and Dreame’s dynamic range of products will now be available across EROS’ stores, online and leading retailers from March 2023. This includes:
· Cosori: Provides a premium line of air fryers that promotes healthy and wholesome cooking especially for those with a busy schedule allowing users to operate and monitor the appliance remotely.
· Levoit: The brand’s advanced air purifiers are designed to keep every home of any size fresh, clean, and comfortable.
· Dreame: Using astrodynamics technology, Dreame’s powerful and high-speed (Cordless, Wet/Dry and Robot) Vacuums are engineered to deep clean – keeping dust, allergens away from every corner of a room.
Mohammad Badri, Director, Eros Group said, “Eros Group prides itself in offering customers unique and premium products from iconic brands along with a seamless omnichannel experience. We are excited about our partnership with Vesync and Dreame, which will help meet customer demand – as we continue our strategy to broaden our selection of wellness, home appliances and smart products. We are excited about this partnership, as it echoes an unmatched growth opportunity for Eros Group, Dreame and Vesync.”
Rajat Asthana, Chief Operating Officer, Eros Group said, “We at Eros Group saw a wonderful opportunity to bring in world class smart products that compliment the modern lifestyle that is becoming more health conscious and smart – our new brand launches of Cosori, Levoit and Dreame are a perfect blend of healthy living and smart functionalities. We expect a great response and are sure of the success of these brands. These are great products and when combined with best pre and after sales service and retail/distribution reach of Eros we have got winners on our hands.”
Under this strategic partnership, Eros Group will represent Vesync and Dreame as an exclusive distributor in the UAE market – enabling them to reach a wider customer base with its complete end-to-end logistics/ distribution service, fully equipped fulfilment centre and a strong presence in the region.