In a press conference held on Tuesday March 21st, at the Semiramis InterContinental, The Egyptian Fashion & Design Council (EFDC) announced the launch of the first and official Egypt Fashion Week (EFW) titled: “Past, Present & Future” to take place from May 12 to 15, 2023.
EFW held under the auspices of the Ministry of Planning & Economic Development and Ministry of Agriculture & Land Reformation is co-produced by Creative Headz, a world-class Austrian company with 15 years of experience organizing fashion shows, including MQ Vienna Fashion Week and Thai Silk Fashion Week.
Furthermore, Launchmetrics, a partner of NY and Paris fashion weeks, is EFW’s logistics partner, while F2F Agency is handling the fashion shows’ organization; Julie Matos is the event’s head stylist; and renowned Egyptian artist Hossam Dirar is designing the EFW’s invitations and official poster.
Egypt Fashion Week, is set to celebrate Egypt’s rich heritage and civilization, inspired by its culture, and to show the world Egypt’s present: a pool of creatives, craftsmen, and industry leaders that have forged a contemporary Egyptian DNA; and most importantly to look at the future, projecting a vision and direction that combines 5000 years of inspiration, craftsmanship, and resources with today’s know-how and fast-paced technology driven trends, that allows Egypt to be a reckoned industry player in the future.
Susan Sabet, co-founder of the Egyptian Fashion & Design Council, said “Inspired by the rising number of emerging designers and growth of the local fashion industry, we knew the time had come to show the world our pool of creative talents and local cotton and textile industry. Egypt Fashion Week has been almost four years in the making, but this is what it took to be 100% sure that we will deliver an event that will hold its par with established and recognized fashion weeks around the globe and impress our Egyptian and our international guest that includes distinguished fashion industry leaders and media. The EFW program goes far beyond fashion shows and exhibitions and aims to connect the local, African, and Middle Eastern markets through design, craftsmanship, education, sustainability, production, and retail. We are very proud and grateful to have won over so many distinguished speakers and major worldwide media partners and attendance to ensure that all eyes will be on Egyptian fashion!”
Paul Antaki, co-founder & President of the Egyptian Fashion & Design Council said “The Fashion industry in Egypt goes as far back as its civilization, so it is about time to revive it and present it to the world in its modern image nurtured by the many existing talents and emerging ones. The forthcoming Egypt Fashion Week in its first edition faced many challenges but we are confident of the outcome’s excellence. The EFDC (Egyptian Fashion and Design Council) worked hard for the past four years to make a great success out of this event. We aim to make all Egyptians proud of their locally manufactured products inspired by the past the present and the future.”
The events will kick off with an opening night on May 12th at the Egyptian Museum, featuring the “Best of Egyptian Designers” fashion show curated by American stylist Julie Matos followed by a gala dinner.
The following two days will be held at the Museum of Agriculture, the second most important museum specialized in “agriculture” in the world, which will be opening its doors for the first time after five years of renovation for EFW. The museum represents a historical and scientific hub that traces the history of agriculture and cotton in Egypt, from prehistory to modern times, and to acknowledge agriculture as the basis on which Ancient Egyptians built an iconic civilization.
On the museum grounds EFW will be holding runway shows and exhibitions of Egyptian fashion, accessory and jewelry designers; showcases of local and international fashion schools: The Azza Fahmy Design Studio, Fashion & Design Center, Cairo Design District, FAD Dubai, and Creative Space Beirut. In addition, guests will discover designer exhibitions curated by the Saudi Fashion Commission, Lagos Fashion Week, Jordan Fashion Week, and GTEX-ITC.
Activations will extend to include panel talks by local, regional and international fashion industry leaders in the fields of design, education, craftsmanship, production, retail, sustainability, women empowerment, and finance.
Among the distinguished guests and speakers are also members of the BOF500 list, the annual list of the 500 most influential people in the fashion industry published by the Business of Fashion: Diane Pernet, Omoyemi Akerele, Jamila Halfichi, Burak Cakmak and EFDC board member Susan Sabet.
EFW will end on May 15th with “Shop the Runway” and more fashion experiences at Mall of Arabia, a gold sponsor.
EFW is supported by BMW Egypt, as a platinum sponsor. Other sponsors include African Export Import Bank, Premiumcard and The Cotton Egypt Association. The EFDC is also excited to partner with The U.S Embassy in Egypt, the French Chamber of Commerce & Industry in Egypt, L’Oreal, Al Sagheer Salons and Al Ahram Beverages. The creative consultant is Don Tanani, and service providers include Tanis, F2F Agency, Semiramis InterContinental Hotel, POD, and Snap14 Productions.
Official media partners include Eurovision, Pashion, Enigma, Cairo West, and WIDN; attending media representatives will vary between national and international media such as, Vogue Italy, Vogue Arabia, Al Sharq Al Awsat, WWD and ASVOF.
About The Egyptian Fashion & Design Council
The EFDC develops excellence and growth in the Egyptian fashion and textile industry by nurturing, supporting and promoting local designers, artisans and manufacturers to meet international standards and showcase in the local and international fashion arena. Through close ties with international fashion councils, industry leaders, and global media outlets, the EFDC raises awareness of the Egyptian fashion and design industry.
Launchmetrics is the premier Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with today’s consumer in an ever-changing landscape. With over 10 years of industry experience, Launchmetrics helps over 1,200 clients create experiences that inspire and have measurable impact. Its Brand Performance Cloud provides businesses with the tools and intelligence they need to optimize the use of their creative assets, run powerful brand amplification programs and measure their performance.
About Creative Headz
Creative Headz is an Austrian-based creative agency that specializes in organizing and managing fashion, art, and lifestyle events. With over 15 years of experience in fashion show production, the company has gained a reputation for its exceptional event planning and execution. As the head organizers of Egypt Fashion Week, Creative Headz brings its expertise to the table to ensure a successful event. In addition to Egypt Fashion Week, the agency has also organized Thai Silk Fashion Week and collaborated with other prominent fashion shows across the globe. The company focuses on providing unique experiences to its clients by incorporating creativity, innovation, and technology into its event planning. Creative Headz is committed to excellence and delivering the highest level of service.
Eurovision is a media organization owned by the European Broadcasting Union (EBU). It produces and broadcasts cultural, musical & sporting events around the globe. The company has a vast network of affiliates and is known for prestigious events like Eurovision Song Contest, Olympics, World Cup & UEFA European Football Championship. Eurovision offers services such as content production, distribution, & transmission. The company is committed to being innovative and investing in the latest technology to provide its partners with state-of-the-art solutions.