‘In Unison With Music: City Edition’ Brings Exciting DJ Lineup to Dubai
Headliners include Salvatore Ganacci and Imanbek, other djs include Todd Terry, Le Twins, UMEK and dOP amongst others
Date: May 26th, 2023
Time: 6pm – till late
Venue: The Agenda, Dubai
Hosted by Unison Agency, the conceptual event management company known for creating unforgettable experiences – In Unison with Music: City Edition is looking to break the norms of conventional electronic music shows in the Middle East region, to create something above and beyond. The electronic music celebration of the oneness of the city’s multinational and cultural community through a sensory wonderland, an ode to humans and their constant creative innovations and rage to live. A unique experience and atmosphere based on a unison of light, sound and technologies.
Unison takes pride in creating out of the box events that touch up on all the senses, it’s not about creating numerous experiences but creating experiences that count.
“Our agency runs on the concept of creating up to par bespoke experiences that bring joy to people. Studies show that pleasant emotions such as happiness, fade slowly from our memories. That is why it is our mission to create everlasting experiences that linger joyfully in people’s hearts, mind and soul, we want to leave people spell bound.” – co-founder of Unison Egor Negin states, adding,
“Celebrating the power of unity and human creativity and innovation is always a cause worth celebrating anywhere in the world and this time we are here in the Middle East starting with the cosmopolitan city of Dubai.”
Bringing Euro nightlife closer to Dubai, Unison is focusing on reflecting both music and experience inspired by the South of Europe, where the show will be tailored to celebrate different sounds, in what is already one of the most in demand experiences. Definitly an unmissable event to celebrate the start of summer.
This May 26, the Agenda Dubai will be transformed into a whimsical party that will be made up of different zones – The ‘Welcome Zone’, to put you in the ‘zone’ with strong visuals, adorned by light and art installations. A Market Area showcasing some of the best of Dubai’s fashion and accessory designers, contemporary artists, and traditional Arabic street food. The Main Stage – designed with a European electronic festival vibe, it’s the perfect backdrop for an incredible lineup of worldwide renowned musicians and DJs.
Bosnian born Swedish artist Salvatore Ganacci has always created his own musical lane. In 2019 Ganacci broke the internet with the cult-classic music video ”Horse” which created a massive buzz globally and with further records & videos such as “Step-Grandma” & ”Fight Dirty” with an anime-styled music video established him as a true visual artist. 2022 marked the release of Salvatore Ganacci’s first solo album “Culturally Appropriate”which is a cultivating journey through a vast majority of sounds with influences from Brazil, India, Bosnia to Turkish anthems and French house. The album is Ganacci’s own take of the classic concept ”Greatest Hits” and combines sounds and genres that has highly influenced Ganacci during his youth and travelling career as an artist and DJ.
The biggest pop dance artists of Eastern Europe, the grammy winner in ‘The best remixed recording’ category, #4 In the US Billboard Hot 100; The headliner companions are widely known singers and producers such as Rita Ora, David Guetta, Sean Paul, the legend of American R’n’B Usher, Canadian new schooler Tory Lanez, Jamaican dancehall star Sean Paul, extremely famous DJs Marshmello, Don Diablo, Grammy awarded Afrojack, Martin Jansen, VIZE, fabulous artists Zara Larsson, Trevor Daniel, Goodboys, Fetty Wap and so on.
Grammy Award nominated DJ/Producer Todd Terry is a dance music legend with almost two decades of dance floor domination under his belt. Born and raised in Brooklyn, Todd was first introduced to European dance music records and was immediately drawn to the unique sound. He hit big in England and Europe in 1988 with classic underground tracks such as A Day In The Life, Weekend, and Can You Party, released under various monikers. Todd continued to break new ground as a Producer/Remixer, working with artists such as Annie Lennox, George Michael, and Bjork. His mixes bridge the ground between club cool and commercial accessibility, making him one of the world’s most celebrated figures in dance music.
Le Twins are a talented DJ and singing duo from Mexico and Latin America. They are the only twins who are DJs, singers, and composers in the region. Their music genres include Live Act, Singers, Bass, Psy trance, EDM, and Tech House. They have gained popularity worldwide and performed at major festivals such as Wish Outdoor and Holi Colors Festival. Le Twins have collaborated with big names in the industry, including Martin Garrix and Dimitri Vegas & Like Mike. Their live performances are energetic and captivating, making them a must-see act.
Slovenian techno legend UMEK has been making waves in the electronic music scene for over 25 years. He kickstarted the scene in his home country, becoming a top music ambassador to the world. With over 100 gigs per year, he’s played everywhere from underground clubs to massive festival stages. UMEK is also a prolific producer, with many of his tracks topping Beatport’s charts. In addition, he’s now using his experience to co-found a music-tech startup called Viberate, which aims to build the world’s greatest music platform.
dOP have been on a journey that has travelled from sweet-drenched saloons to the most prestigious club and festivals since the first hit the road back in 2007, more than a 1000 shows around the world. Releasing on many of the most prestigious electronic music labels from their roots in the Parisian hip-hop scene to the world of unconventional house and techno in Berlin.
Starving Yet Full, also known as Cédric Gasaïda, is a talented performer with a captivating presence that draws in audiences. He gained recognition as the lead singer of Azari & III, a popular electronic band known for hit songs like “Hungry for the Power” and “Reckless With Your Love.” His work has been remixed by renowned artists like Tiga, Maceo Plex, and Nicholas Jaar. Born in Burundi, S.Y.F. spent his early years in Rwanda before moving to Toronto at 17 and later returning to his home country. He has performed at prestigious events like Barcelona’s Sonar Festival and the U.K.’s Glastonbury and Lovebox Festivals, and even attended a Dior fashion show in Paris.
Egor Negin (HumanEgo) is a music producer and event organiser with extensive experience in the entertainment industry. He has worked for MTV, PRISMA, and the Media Arts Group. Egor later became an executive producer of Alfa Future People, a major electronic music festival. Last spring, Egor was touring Goa with his DJ sets. In January, he arrived in Dubai to set up a UNISON Agency.
Anastasia Goncharova (Hotspot) is a professional DJ and event organiser with a passion for electronic music. She has organised popular festivals in Italy and Eastern Europe, and co-founded the electronic music project Deep Humans. Anastasia currently helps to develop the UNISON Agency in Dubai, focusing on marketing, creative concepts, and visual designs.
About Unison Agency:
Unison Agency – is a conceptual event management agency that organizes all kinds of events using creativity and customisation, be it a private party, a music festival, or a high-profile function. Unison is eager for high class customer service, quick yet quality management, lateral thinking, conceptualised solutions, and a broad range of services. Established by Egor Negin, Anastasia Goncharova, and Mounir Bourayou, who boast a stellar track record of managing significant festivals and other large-scale events (Alfa Future People, MTV Russian Music, Movie Awards, and various fashion and sports events.