August 24, 2023: EXEED Motors, a renowned luxury vehicle brand represented by AG Auto in the UAE under Al Ghurair Investment, has entered the country’s automotive sector with the launch of the highly anticipated EXEED RX model. With a reputation for elegant design and reliable performance, EXEED Motors aims to redefine the luxury automotive segment in the region.
The launch event introduced the RX model along with EXEED’s other premium vehicles, including the VX, TXL, and LX car models. This diverse lineup underscores the brand’s commitment to innovation and quality. The RX model, in particular, sets new standards in the luxury vehicle segment by offering a blend of performance and finesse.
The new EXEED RX stands as a testament to automotive perfection, showcasing the brand’s dedication to excellence. Its captivating design features a borderless middle grille and X-shaped star track daytime running lights. The distinctive LED light arrangement forms the Greek letter ‘Σ’, complemented by an intelligent light system that synchronises with the vehicle’s music. A star-ring projection design further marries technology and elegance.
The RX model boasts impressive handling and comfort, thanks to its well-proportioned suspension structures, 20-inch wheels with minimal wind resistance, and thoughtful design elements like the spoiler inspired by Warcraft tails. This design philosophy perfectly aligns with EXEED’s ‘Born for More’ slogan, showcasing both aesthetics and cutting-edge features.
Michael Montgomery, CEO – Ventures at Al Ghurair Investment, stated: “The EXEED RX redefines luxury vehicles, highlighting our commitment to excellence. Collaboration with top European designers, engineers, and suppliers has allowed us to set a new benchmark for engineering and innovation.”
He added, “Every detail of the EXEED RX is meticulously designed to offer an unparalleled driving experience. Our partnerships with industry leaders like Intel, Bosch, and Magna further ensure the implementation of cutting-edge technologies that enhance the driving experience. We look forward to delivering exceptional value to the UAE market and meeting the demands of luxury vehicle enthusiasts.”
Mohammed Maktari, General Manager at AG Auto, expressed enthusiasm for introducing EXEED’s premium cars to the region. He emphasised how every EXEED model combines power, performance, and artistry, as a result of the fusion of European automotive culture and Chinese intelligent manufacturing. The launch also confirms AG Auto’s dedication to craftsmanship and attention to detail, in line with its goal of providing customers with unparalleled driving experiences.
The UAE’s super luxury vehicle segment is flourishing due to factors like an increasing number of ultra-high-net-worth individuals, robust economy, top-tier infrastructure, lenient car ownership regulations, and a focus on luxury and tourism. These factors have allowed Chinese luxury cars, known for affordability and value, to gain traction in the market.
The launch of EXEED RX marks a significant milestone for the company, reaffirming the brand’s commitment to setting new standards in the luxury automobile industry. EXEED Motors will therefore remain at the forefront of pushing boundaries and elevating luxury driving experiences for customers.
EXEED is a new premium brand that combines the centuries-old traditions of European automotive culture with the latest intelligent manufacturing technologies that China is known for today.
Designers and engineers from BMW, Jaguar Land Rover and other European automobile concerns take part in the development of EXEED cars, and the production itself is carried out at the facilities of an enterprise created by a Chinese company together with Jaguar Land Rover.
With a wealth of experience and technical expertise, the European partner ensures identical manufacturing processes and the highest level of quality control across all of its manufacturing sites, including the EXEED vehicle plant in China.
EXEED also cooperates with world-famous automotive component suppliers in the field of component manufacturing, including Fortune 500 companies such as Intel, Bosch, Magna, etc. For more information, please visit: www.exeed-uae.com
About Al Ghurair Investment:
Al Ghurair Investment is one of the largest diversified family business groups in the Middle East, with operations in six distinct industry sectors: Foods and Resources, Properties, Construction and Services, Energy, Mobility and Ventures. Established in 1960 as a trading business, Al Ghurair was one of the first pillars of industry and commerce in the emerging United Arab Emirates.
From modest beginnings, and with a proud history of innovation and entrepreneurship, the Al Ghurair family name has become synonymous with the heritage, evolution and vision of the prestigious country itself.
Headquartered in Deira, the business’ diversified operations span more than 50 countries across the globe, employing approximately 28,000 people. Today, Al Ghurair Investment continues to build on its enduring 60+ year legacy, guided by its purpose: ‘Enhancing Life’, as it strives to facilitate meaningful and sustainable change across the communities within which it operates