ill enable businesses to avail streamlined operations, reduce downtime, and optimize resource allocation.
Dubai, UAE, 24 October 2023: Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), announced a strategic collaboration with Genesys, a global cloud leader in AI-powered experience orchestration. The partnership was signed between Mohammed Bin Sulaiman, CEO of Moro Hub and Marianne Calder, VP of EMEA Partner Sales from Genesys on the sidelines of GITEX Global 2023, that takes place from 16th to 20th October at Dubai World Trade Centre.
The association between Moro Hub and Genesys is poised to bring about a transformation in customer engagement and contact centre operations, offering innovative cloud-based solutions to businesses and organizations in the UAE.
“This collaboration with Genesys is a testament to Moro Hub’s commitment to delivering innovative digital solutions to clients. In today’s competitive business landscape, delivering exceptional customer experiences is fundamental to a company’s success. By enhancing the power of our state-of-the-art technology, we aim to help businesses in the country to reshape their customer service operations, optimize communication processes, and elevate customer interactions,” said Mohammed Bin Sulaiman, CEO of Moro Hub.
With this partnership Moro Hub will enable enterprises to access cloud-based solutions, to facilitate streamlined operations, reduce downtime, and optimize resource allocation. Leveraging Genesys’ advanced analytics capabilities will provide Moro Hub’s clients with valuable insights into customer behavior, guiding data-driven decisions and facilitating continuous service improvement.
“Our partnership with Moro Hub represents a significant step forward in our shared mission to transform customer experience. We look forward to establishing a new CX industry standard together and empowering organizations to deliver world-class customer service solutions for effective business growth,” said Marianne Calder, VP of EMEA Partner Sales at Genesys.
Genesys Cloud CX® helps organizations offer frictionless and connected customer and employee experiences. As a modern, API-first experience orchestration platform, Genesys Cloud CX enables organizations to coordinate every interaction and touchpoint through a full suite of omnichannel options, built-in employee experience, turnkey AI and end-to-end journey optimization.
About Moro Hub: As part of 10X, Dubai Electricity and Water Authority (PJSC) mobilised its innovation unit to create a new entity called Digital DEWA, which uses innovation in artificial intelligence and digital services to meet the current and future requirements brought about by the 4th industrial revolution. This entity required an innovative, agile data hub, and thus Moro Hub was established. Forming the backbone of Digital DEWA, Moro Hub was introduced to fulfil the need for an innovative and agile data centre. Through its purpose-built, industry-accredited data hub, Moro Hub uses its expertise, capabilities and alliances to contribute to the digital transformation of society. Trusted to secure, manage, and integrate data, Moro Hub is committed to providing value through customer-centric innovation, creating new opportunities now and in the future