Immediate Release – UAE February 2025
Think Fashion and Miral Destinations, a subsidiary of Miral and the trusted one-stop trade and promotional partner for Saadiyat Island Abu Dhabi, are partnering to host the Abu Dhabi Modest Fashion Week 2025 (ADMFW25) on Saadiyat Island Abu Dhabi from April 14 to 16, 2025. Marking the 10th global edition of this renowned event, ADMFW25 will celebrate modest fashion’s influence worldwide, bringing together top designers, influencers, media and industry leaders under the theme: Celebrate Modesty, Celebrate Diversity, Celebrate Yourself.
More than just a fashion event, Abu Dhabi Modest Fashion Week is a global platform that celebrates diversity, inclusiveness, and cultural expression through style. With participation from over 30 countries across five continents, this year’s edition promises an extraordinary experience that fosters creativity, business opportunities, and international collaboration. The event will not only showcase groundbreaking designs, but will also create a meaningful space for discussion, exchange, and inspiration within the global fashion industry.
Liam Findlay, CEO of Miral Destinations, commented saying: “At Miral Destinations, we are constantly looking for the right partnerships that will add a new dimension to our diverse events calendar. Hosting the 10th edition of the Modest Fashion Week on Saadiyat Island Abu Dhabi, a globally recongised event in the fashion industry, is a significant milestone within its remarkable journey. We are confident that this event will create unparalleled experiences that celebrate diversity and creativity across the retail, culture and arts industries. And that Saadiyat Island Abu Dhabi, with its pristine beaches and iconic cultural landmarks, will provide an exceptional platform to showcase the elegance of modest fashion.”
ADMFW25 marks a decade of Modest Fashion Weeks (MFW), an international movement that has shaped the industry with previous editions in Istanbul, Dubai, London, Riyadh, Amsterdam, and Jakarta. This celebratory edition will feature over 30 fashion shows, trendsetting brand showcases, high-profile networking events, and thought-provoking discussions, creating an unparalleled experience for attendees. Hosting 30 renowned designers, over 100 global influencers, 50+ media representatives, and more than
1,500 fashion enthusiasts, ADMFW25 will continue to elevate modest fashion on the world stage while fostering opportunities for emerging and established brands alike.
“Modesty is not just a style, it is a statement. Modest Fashion Week is more than a runway; it is a global movement,” said Ozlem Sahin Ertas, CEO of Modest Fashion Weeks by Think Fashion. “This 10th global edition in Abu Dhabi is a true testament to the impact of modest fashion worldwide. We are honored to collaborate with Miral Destinations to bring this extraordinary event to life on Saadiyat Island Abu Dhabi, a place that embodies the perfect blend of culture, luxury, and innovation. We extend our heartfelt gratitude to our community and partners for their continued trust and support in making this a truly historic celebration.”
A star-studded lineup of modest fashion icons, influencers, and global trendsetters will grace the event, including industry pioneers such as Halima Aden, Mariah Idrissi, Rawdah Mohamed, and over 100 global figures who have significantly shaped the modest fashion movement. These key figures will take part in runway presentations, exclusive discussions, and immersive experiences that celebrate the diversity and power of modest fashion.
Set against the stunning backdrop of Saadiyat Island, one of Abu Dhabi’s most prestigious cultural and lifestyle destinations, ADMFW25 promises an unforgettable experience that extends beyond fashion. With its world-class resorts, pristine beaches, and architectural wonders, Saadiyat Island Abu Dhabi offers the perfect setting for a fashion celebration that blends elegance, tradition, and modernity.
With brands from over 10 countries participating, Abu Dhabi Modest Fashion Week 2025 continues to strengthen the modest fashion industry, bridging cultures and opening doors for designers, retailers, and fashion enthusiasts worldwide. As a defining moment in the global modest fashion movement, this is an event not to be missed.
About Miral Destinations
Miral Destinations, a subsidiary of Miral, is the trusted one-stop destination partner that inspires and connects people through the power of shared experiences, delivering countless memorable moments and joy to guests across leisure, entertainment, and tourism attractions and landmarks throughout Abu Dhabi and beyond. The Miral Destinations umbrella encompasses the two key destinations; Yas Island, which is home to world-class theme parks such as Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, Warner Bros. World™ Yas Island, Abu Dhabi and SeaWorld® Yas Island, Abu Dhabi. It is also home to incredible attractions such as the record-breaking CLYMB™ Yas Island, Abu Dhabi and the thrilling Yas
Marina Circuit home to the Formula 1® Etihad Airways Abu Dhabi Grand Prix. Whereas Saadiyat Island is the middle east’s most beautiful beach and cultural destination where transformative luxury is met with a beacon of sophistication and exclusivity. Miral Destinations aims to contribute to Abu Dhabi achieving international recognition and commercial success, strengthening the emirate’s reputation as a global tourism hub.
Saadiyat Island Abu Dhabi
Saadiyat Island Abu Dhabi is a melting pot of inspiring, transformative and enriching experiences offering something unique for everyone – from culture and fine dining to luxury hotels, stunning natural beaches, and roaming wildlife. Spanning 27 square kilometers, the natural island is home to premium hotels and resorts and offers world-class arts, cultural, educational, wellness, golf, lifestyle, retail, and F&B experiences. Saadiyat Island is Abu Dhabi’s culture hub, home to the world’s most famous museums including the iconic Louvre Abu Dhabi, the soon to open Guggenheim Abu Dhabi, set to be the region’s pre-eminent museum of global modern and contemporary art, and the Natural History Museum Abu Dhabi which will feature some of the rarest natural history specimens ever found on Earth.
Positioned within the UAE’s cosmopolitan capital, Abu Dhabi, the island comprises a Beach District, Cultural District, Lagoon District and a Marina District. Saadiyat Island is just 20 minutes from Abu Dhabi Airport and Downtown Abu Dhabi and 60 minutes from Dubai.
For more information, please visit https://saadiyatisland.ae/
About Modest Fashion Weeks by Think Fashion:
Global Modest Fashion Weeks event series is the pioneer of the famous “modest fashion week” concept and the leading global platform dedicated to showcasing the creativity, diversity, and innovation of modest fashion. Launched in 2016 in Istanbul, the series has since organized 9 editions in major fashion capitals including London, Dubai, Amsterdam, Jakarta, Istanbul, Riyadh, and is now headed to Abu Dhabi for its 10th edition.
Since its inception, MFW has revolutionized the modest fashion industry, offering a unique stage for designers, buyers, influencers, press, and modest fashion enthusiasts from around the world to showcase their talents and connect with an international audience.
For more information, please visit www.modestfashionweeks.co.
About Think Fashion:
Alongside being the founder and the pioneer of the Modest Fashion Weeks concept, Think Fashion is a group company with years of experience in modest fashion offering B2B solutions in textile sourcing and production, creative direction, and trade business. Think Fashion sub-companies play a key role in defining the needs of the industry and providing solutions. For more information, please visit www.thinkfashion.co.
