in April 2025
ASHAALIA is set to make a grand statement at the upcoming Abu Dhabi Modest Fashion Week set to take place an exclusive runway shows on April 15th at Saadiyat Island. This highly anticipated event will showcase ASHAALIA’s latest collection, a breathtaking combination of timeless classics and contemporary luxury that redefines modern ready-to-wear fashion.
Originally from Australia and now based in Dubai, ASHAALIA is an independent international brand renowned for celebrating individuality and refined style. With its hand-beaded ready-to-wear collections, the brand has quickly become a favorite among fashion elites and influencers. ASHAALIA continues to gain momentum on the global stage by offering exclusive designs that blend sophisticated aesthetics with impeccable craftsmanship.
Debuting at Abu Dhabi Modest Fashion Week, the new collection pushes the boundaries of contemporary luxury. Inspired by a harmonious blend of Eastern and Western influences, the collection is marked by its timeless appeal, a perfect balance of classic tailoring and modern silhouettes, featuring clean lines, flattering shapes, and new color palettes. The range even introduces a modest fashion line tailored specifically for the UAE region. In addition, the collection features luxurious fabrics such as premium silks, velvets, and custom-embroidered textiles that underscore ASHAALIA’s commitment to quality and luxury. The collection also offers statement pieces, including striking suits, elegant dresses, and impeccably crafted separates designed for those who wish to stand out with sophistication.
A signature element of ASHAALIA’s collections is its storytelling through intricate beading. The new collection features three distinct narratives: “Sitara,” inspired by the stars to create a shimmering effect reminiscent of a starry night; “Nargis,” symbolizing new beginnings with a signature design by the founder that adds an elegant, nature-inspired touch; and “Rehana,” a modern interpretation of classic glamour with intricate beadwork that infuses contemporary sparkle with a timeless twist.
The runway show at Abu Dhabi Modest Fashion Week offers an exclusive opportunity to witness ASHAALIA’s latest collection in an elegant and glamorous setting. Attendees will experience first-hand the brand’s innovative vision and exceptional craftsmanship, making it a must-attend event for those passionate about the blend of creativity and luxury fashion.
About ASHAALIA:
ASHAALIA is a Melbourne-based fashion label with a global presence, now also rooted in Dubai. Renowned for its iconic hand-beaded designs and luxurious finishes, the brand draws inspiration from timeless fashion styles worldwide, blending Eastern craftsmanship with European elegance. Founded by Asheema Razak, ASHAALIA celebrates generational wear, offering seasonless, high-quality pieces designed to be cherished and passed down over generations. With a commitment to sustainability and inclusivity, the label features exquisite collections, including a modest fashion line that combines sophistication with contemporary sensibilities. Wearing ASHAALIA is like adorning wearable art, leaving a bold and lasting impression. For more, visit ashaalia.com
