AYS Developers has established itself as a notable player in Dubai’s competitive luxury real estate market. The firm recently inaugurated its new 8,000 square foot headquarters at Business Central Towers in Dubai, marking a significant expansion of its operations. The opening was attended by several public figures, including former boxing champion Amir Khan and Dr. Mahra Lutfi, who holds the distinction of being the first Emirati Miss Planet International.
New Development on Dubai Islands
The company has announced plans to develop multiple high-end residential projects under its Heritage Collection brand on Dubai Islands, with a reported investment value of one billion dirhams. These developments are positioned in one of Dubai’s strategic locations, providing proximity to the city center while offering the exclusivity of island living.
Dubai’s Real Estate Market Context
This expansion comes during a significant period for Dubai’s property sector. Market data indicates a 15.7% year-on-year increase in property values across the emirate, with premium segments showing stronger performance at approximately 22% growth.
The first quarter of 2025 recorded property transactions totaling AED 97 billion, representing a 27% increase compared to the same period in 2024. International buyers now account for about 45% of all transactions, reflecting Dubai’s continued appeal as a global investment destination.
Industry analysts project that Dubai’s premium property sector may experience further appreciation of 18-20% over the next 24 months, though such projections should always be considered alongside potential market fluctuations.
Investment Considerations
Properties in the Dubai Islands area have historically delivered rental yields between 8-10%, which compares favorably to global averages. However, prospective investors should conduct thorough due diligence as past performance is not necessarily indicative of future returns.
Market watchers suggest that properties in Dubai Islands may appreciate upon completion due to the area’s development plan and limited inventory in the ultra-luxury segment. The exact percentage of appreciation will depend on numerous market factors at the time of completion.
Design and Features
The Heritage Collection projects will incorporate design elements intended for the luxury market segment. Interiors will feature partnerships with European brands including Bertolotto, Dornbracht, Legrand, and Miele.
Units will include smart home technology, frameless internal doors to maximize space, and custom-designed curtain systems. Selected residences will feature private jacuzzis on balconies, catering to buyers seeking premium amenities.
Facility Offerings
The developments will include rooftop infinity pools, fitness centers equipped with TechnoGym equipment, children’s play areas, and entertainment spaces. Additional features include business lounges with workspaces, electric vehicle charging stations, and 24-hour concierge services.
Regulatory Environment
The timing of these developments aligns with Dubai’s Vision 2040 urban master plan, which has established a framework for the city’s long-term development. Recent regulatory measures implemented by the Dubai Land Department have focused on market stability and sustainable growth.
Changes to visa programs linked to real estate investment have enhanced the market’s accessibility for international investors, while the emirate’s favorable tax environment continues to appeal to global high-net-worth individuals.
Market Perspective
For potential buyers, the Heritage Collection represents an opportunity to enter Dubai’s premium real estate market in a developing location. As with any property investment, prospective purchasers should evaluate market conditions, location potential, developer track record, and personal financial circumstances before committing to an investment
