Dubai, United Arab Emirates, May 2025 – Tork, the global brand in professional hygiene, has unveiled a new line of soap formulations specifically developed for the unique climate challenges of the Middle East, India and Africa (MEIA). Designed to perform under high temperatures and humidity, the new range includes both liquid and foam soaps, reflecting the brand’s continued commitment to delivering solutions tailored to regional needs while supporting sustainability goals.
According to Arush Abraham, Category Lead (Skincare) – MEIA, the new products are a response to growing demand for hygiene solutions that combine efficiency, skin care, and environmental responsibility. “These formulations were developed with the MEIA region in mind. In warmer climates, skin is more sensitive and soaps need to deliver consistent performance while being gentle and safe for frequent use. We’ve created a solution that does just that.”
Tested over six months in conditions reaching 50 degrees Celsius, the soaps maintain their stability and effectiveness, offering users a fresh, upgraded scent and a soft, creamy texture ideal for daily handwashing. The formulas are dermatologically tested and pH-balanced at level 5 to support normal and dry skin, with ingredients sourced up to 96 per cent from natural origin.
The launch is part of Tork’s broader push toward sustainable innovation. The new bottles are made with 30 per cent post-consumer recycled plastic, and the collapsible design reduces waste volume by up to 70 per cent. Free from animal-derived ingredients, the formulations are biodegradable and designed to align with customers’ growing expectations for eco-conscious hygiene products.
Tork’s newest soaps are Fully compatible with our existing soap dispensers—available in both manual and automatic formats—offering ease of use, fast refilling in under 10 seconds, and a hygienic sealed refill system that reduces the risk of cross-contamination.
Part of global hygiene and health company Essity, Tork has consistently invested in products and systems that enhance hygiene standards while lowering environmental impact.
The introduction of these climate-ready soaps reaffirms its position as a trusted partner for organizations across healthcare, hospitality, education and office sectors.
The MEIA launch follows a series of regional rollouts aimed at advancing sustainability and hygiene performance. With this new range, Tork continues to strengthen its portfolio of solutions that not only meet the needs of today’s businesses, but also support a cleaner, safer future.
For more information about Tork’s initiatives and innovative solutions, visit www.torkmeia.com or follow Tork on LinkedIn.
Tork is a global leader in professional hygiene, offering innovative and sustainable hygiene solutions for over 50 years. As part of Essity, Tork helps businesses across industries—such as healthcare, hospitality, and office facilities, enhance hygiene standards, improve operational efficiency, and reduce environmental impact. Tork’s product range includes dispensers, paper towels, toilet tissue, soaps, napkins, and digital cleaning solutions like Tork Vision Cleaning, which uses real-time data to optimize cleaning operations. For more information, visitwww.torkmeia.com.
