Bath & Body Works Partners with Hamdan Albloushi to Launch Ramadan Campaign featuring Touch of Gold Collection

A Fragrance Collaboration Blending Music, Culture, and Storytelling

Bath & Body Works proudly announces a unique collaboration with Hamdan Albloushi, celebrating the launch of its newest fragrance, Touch of Gold. Hamdan Albloushi is a renowned Emirati singer and songwriter, celebrated for his unique blend of modern and traditional influences. This partnership brings together the world of scent and music, capturing the essence of sophistication and timeless elegance through cultural and emotional storytelling.

Touch of Gold, crafted by world-class perfumers, makes its debut as a luminous scent, radiating luxury in every form. Featuring a modern signature blend of luminous orange blossom, creamy tonka, and gilded blackberry, the fragrance delivers a fully immersive experience across 20 forms, from eau de parfum to 3-wick candles, designed for layering, lasting wear, and a journey that delights the senses.

As a longtime Bath & Body Works fan, Hamdan Albloushi felt inspired by Touch of Gold and its connection to special moments. Upon experiencing the fragrance, he wrote and recorded “Lamsa Min AlDahab fi Ramadan” a song dedicated to the scent and the cultural significance of Ramadan and Eid. Through this collaboration, Bath & Body Works and Hamdan Albloushi invite fans to experience the emotional power of fragrance and music together, creating memories rooted in tradition and celebration.

Touch of Gold joins Bath & Body Works’ lineup of beloved scents that have resonated with generations, offering a luxurious and radiant addition for customers seeking sophistication in their fragrance journey.

Discover the new collection in stores and online and let the Touch of Gold inspire your own story.

Touch of Gold Fragrance Notes:

Touch of Gold Fragrance Notes:

Golden Orange Blossom brings luminous lift  

Revered as the “jewel of florals” and treasured by royalty for its timeless allure, orange blossom is reimagined in this fragrance with a radiant and honeyed warmth, infusing Touch of Gold with a modern sophistication and an elegant, prestige-leaning signature. 

Decadent Tonka adds a creamy, modern decadence 

Bath & Body Works has long led the gourmand category, and the creamy warmth and velvety sweetness of tonka offers a twist to this evolving fragrance trend. 

Gilded Blackberry creates a juicy contrast  

Late-season dark berries introduce a mouthwatering, liqueur-like ripeness that adds dimension, balance and indulgence. 

ABOUT BATH & BODY WORKS

Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion, body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Bath & Body Works serves and delights customers however and wherever they want to shop, providing welcoming in-store experiences at over 1,900 company-operated locations in the U.S. and Canada, over 500 international franchised locations and an online global presence.